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Potentially dangerous for selling companies

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Reference no: EM132404301

Win-win relationships in sales refer to a long-term business relationship where the buyer and seller have a close and trusting relationship but have not yet made any significant investments in the relationship. Learning how to create close and trusting relationships is similar to sales equity in the sales person. The more relationships you build the more valuable you will be to the company.

  • When might relational partnerships become potentially dangerous for selling companies?
  • Should companies encourage salespeople to develop relational partnerships with all clients?
  • Describe why or why not.

Reference no: EM132404301

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