Potential utilities of communication accommodation theory

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1. What are some benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad that uses a celebrity's endorsement effectively, and explain why.

2. Value of Life

Suppose there is a road improvement which will save 1 life per year, reducing the number of fatalities from 2 to 1 per year (out of 1000 people using the road). Assume all travelers are identical. What value of life should be used in the analysis?

3. What are the potential utilities of Communication Accommodation Theory (CAT)?

Reference no: EM132293366

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