Reference no: EM133401162

Provide further insight and ask questions to promote further discussion on the below statements.

1. Under Armour proposes that if you purchase their products, you will have the potential to become the next best professional athlete. Under Armour uses professional athletes with a story, such as Tom Brady, to identify with consumers. These UA influencers are creating the idea for the consumers that they can meet their dreams with UA's products just like they did.

2. The Unique Selling Proposition for Budweiser, in my opinion, is that it is available for just about anyone at any time and place. Budweiser has worked hard to show that its product is available for all scenarios and all walks of life. Budweiser has done exceptionally well in showing different cultures, ethnicities, professions, and demographic areas. They have worked hard and displayed on Twitter; that anyone can use their products and that it doesn't matter where you are from or who you are; their product can be a benefit.

3. H-M's USP is centered around providing style, fashion, and quality in a sustainable way for all types of people to enjoy. H-M focuses on superior products at a low cost, but also advocates for diversity, inclusion, individuals, the future and the environment.