Potential target market segment for the museum jigsaw puzzle

Assignment Help Marketing Management
Reference no: EM133240659

George Brown College (GBC) and the Ontario Museum Association (OMA) have a long-standing partnership through which, several programs, and class projects are defined and executed; These moving forward strategic and tactical objectives of the OMA and 700 Museums that are members of the same.

The OMA and GBC are in the process of developing a so-called "Museum Jigsaw Puzzle" as a source of revenue, for the OMA, Museum members, and GBC.   For your secondary research assignment, you will work in small teams of three (3) students, to conduct secondary research to help you identify and answer the following:

  1. One potential target market segment for the Museum Jigsaw Puzzle?
  2. What the recommended format(s) of the puzzle are, that would meet the needs/match the target audience?   (Options: physical puzzles, in 1-D, 3-D, digital puzzles,1-player/multiple-players etc.)
  3. The best go-to-market price (s) for the puzzle and specifically answer the question "Is $40/puzzle too low or too high?" Provide rationale.
  4. One recommended retail distribution strategy to get the puzzle to your target audience?

Reference no: EM133240659

Questions Cloud

Bill of rights to external and internal stakeholders : If implemented, how would you market the JetBlue Airways Customer Bill of Rights to external and internal stakeholders?
Question - on the costs of being nice discussion : Question - On the Costs of Being Nice Discussion - Do you think employers must choose between agreeable employees and top performers
Pricing and breakeven analysis : View "Pricing and Breakeven Analysis." A break-even analysis can be used to determine the amount of sales volume a business needs to start making a profit.
The powers of the texas government : Enforces and adjudicates Texas laws that overlap State and local and federal jurisdiction, Signing or vetoing bills passed by the Legislature.
Potential target market segment for the museum jigsaw puzzle : George Brown College (GBC) and the Ontario Museum Association (OMA) have a long-standing partnership through which, several programs, and class projects are def
Compare and contrast approaches using suitable frameworks : 1. Search the facilities of two competing service firms in the same industry (e.g., banks, restaurants, or gas stations) that you believe have different approac
Measure the key components of customer expectations : Develop a simple questionnaire designed to measure the key components of customer expectations (i.e., desired, adequate, and predicted service and the zone o
Strict scrutiny and intermediate scrutiny : "Strict scrutiny" and "intermediate scrutiny" as tests for deciding when a classification is unconstitutional.
Why does hillton management seem to have been successful : Considering the difficulty in changing organizational culture, why does Hillton's management seem to have been successful in this transformation

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd