Potential problems for McDs market entry

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In your course textbook, review Case 1-2, McDonald's Expands Globally While Adjusting Its Local Recipe, on page 31 to understand how the QSR brand is entering the huge Indian market. Second, scan the criteria used to categorize a nation's economy on pages 43-44. Finally, read Case 2-1, India's Economy at the Crossroads on page 67 to understand how the country's leadership is encouraging foreign investment.

Once you have completed the above reading/review, identify and explain at least two opportunities and two potential problems for McD's market entry approach in India. In your post, be sure to address India's economy, PM Modi's desire to attract appropriate foreign investment, and McD's global marketing strategy as drivers of the stated opportunities and problems.

Reference no: EM133341159

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