Reference no: EM132305090

Render is a salesperson for Slick It, Inc. Slick It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Render thought that several changes needed to be made to a particular product, but Slick It management reminded him that the stores, not Slick It, owned the brand.

However, because Slick It had been concerned about dropping sales, management listened to Render's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Slick It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Render's suggestion.

Refer to Slick It, Inc. The multiple-unit pricing strategy suggested by Render is a(n) ____ strategy.

a. place

b. new product

c. psychological

d. promotional

e.equilibrium