Potential impact on the organization target market

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Reference no: EM132295189

1. Find a newspaper or journal article that describes an ethics lapse in a nonprofit organization and write an analysis of the issue and how it could have been avoided.

2. Do an environmental scan on Robert Wood Johnson University Hospital

ENVIRONMENTAL SCAN

Environmental scanning is conducted to assess trends in each of the five major environmental forces (economic, technological, social, competitive, and regulatory) for their potential impact on the organization’s target market. Then, the health care organization can appropriately adjust its marketing mix strategy.

Reference no: EM132295189

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