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Potential for improving the organization

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Reference no: EM131703959

Your boss has heard about "Big Data" and its potential for improving the organization. Your task is to research "Big Data" and provide a brief summary - critical analysis of its usefulness, or not, to the organization.

Your boss says to start the investigation with the article found in Harvard Business Review called "Big Data: The Management Revolution".

The article that he is referring to is "Big Data: The Management Revolution", by Andrew McAfee and Erik Brynjolfsson in Harvard Business Review, Oct, 2012, p 60 - 68.

Reference no: EM131703959

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