Potential customers to consider not buying their products

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Read the opening vignette to the chapter on Patagonia. Then, conduct research on the company. Answer the following questions & debate your responses with your peers Describe the culture of Patagonia. Do you believe companies have a basic responsibility to preserve the environment around the globe? Or is their responsibility to their owners, employees, and shareholders? Are the two mutually exclusive? Describe the “Don’t Buy This Jacket” campaign. Do you really believe it is a good idea for a company to come out and literally say to their potential customers to consider not buying their products? Do you think that customers really care about Patagonia’s social responsibility beliefs? Defend your position. Must be 350 words or more. Please cite where you found the information.

Reference no: EM132261004

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