Potential competitor like apple to beat them ahead of iphone

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Telecom Co X-Mobile. In July 2012, shares of the company were trading below $2 far off from their highs of nearly $60 in 2000 and nearly $40 in 2007. At the time of this writing, the shares have somewhat rebounded, up more than 300% after having climbed into the $6.50 range. At the turn of the millennium, this company was one of the world s largest suppliers of mobile devices. This, of course, was before smartphone mania swept the nation (and the world). Fast forward to 2010, and while the company remained profitable, the writing was on the wall. It was only a matter of time before their phones, as they currently existed, would remain relevant. Because Apple beat this company to market with its iPhone, the latter company missed its opportunity to lead the smartphone revolution. Understanding this all too well the company has reinvented itself time and again in its long business history the company hired a new CEO to take the reins. Ultimately, the company's new management team decided to sell the company s struggling phone division to another larger company. Like it had done so many times over the many years (how else does a company founded so long ago become the worldwide leader in mobile devices in the 1990s?), the company has changed the focus of its operations once more. Currently, the company is building network and mapping technologies, among other initiatives. a) propose an organization model to show which organizational components might be most important going forward based on the challenges of the past and to show which areas may be opportunities for improvement. Use as much details as possible from the case discriptions and make assumptions about any other information you might think is relevant but that has been omitted from the case. b) what could have the company done to avoid a potential competitor like Apple to beat them ahead of the iphone?" Please answer it as soon as possible.

Reference no: EM132264485

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