Reference no: EM132121734

You are a manager of a new high-end retail store. Your company’s business strategy is to provide high-quality customer service and to provide high-quality products. You are not the cheapest store in town, but you expect your employees to create a service-oriented atmosphere that customers will be willing to pay a little extra for. You recognize that your sales staff will be essential to your store’s success, and you want to create a system that motivates them to help create a competitive advantage for your business. (Hint, hint). Because this is the first store you have opened, you have some latitude to decide how to best motivate your staff. Market competitive starting salaries have already been established, but you have decided to allocate 10 percent of the store’s profit to use to motivate your sales staff in any way you see fit. 1. What behaviors would you want from your sales staff? Be specific. 2. What goals would set for your sales staff, given your answer to question 1? 3. What type of system would you set up to reward these behaviors? 4. What challenges would you be on the lookout for? How would you proactively address these potential challenges to prevent them from happening? 5. Apply a classic and a contemporary motivation theory to the above.