Potential business opening of a dessert cafe

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Haiqal Hariri is a high-spirited young man who lives in Damansara. He owns and runs a restaurant selling authentic Malaysian food on the high street market. The business is successfully selling at the bottom end of the market. Recently, Haiqal has moved upmarket. In addition to the High Street shop, he has opened a western food cafe in the Taman Tun Dr. Ismail area. Now he is thinking about opening a dessert/ café in Damansara Height. He has asked you to consider the future potential of opening the dessert café.

Question: Please provide a few general business recommendations in relation to the potential business opening of a dessert cafe by Mr. Haiqal. ( How to improve business profit and maintain customer loyalty )

Reference no: EM132862726

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