Potential benefits of integrated marketing communication

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Reference no: EM132161178

1. Define and describe the elements and potential benefits of integrated marketing communication (IMC).

2. How do we define our target market?

3. What is a marketing mix used for? What are the 4 P's of the marketing mix?

4. What does value mean to you? Can it change? What factors would impact consumer value?

Reference no: EM132161178

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