Potential benefits of integrated marketing communication

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Reference no: EM131013308

Define and describe the elements and potential benefits of integrated marketing communication (IMC). As a follow-up to the question above, please define and describe what factors influence choice of media.

Reference no: EM131013308

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Potential benefits of integrated marketing communication : Define and describe the elements and potential benefits of integrated marketing communication (IMC). As a follow-up to the question above, please define and describe what factors influence choice of media.

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