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Potential benefits of data warehousing

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Reference no: EM132896606

You have recently been appointed Chief Information Officer (CIO) of Scotts' international bookstore. The company has experienced a significant reduction in sales across all stores and the Chief Executive Officer (CEO) would like to know how to use business intelligence to help address the problem.

In preparation for a board meeting, you are required to define business intelligence and outline the potential benefits of data warehousing and data marts.

Reference no: EM132896606

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