Potential benefits and hazards of the open handset alliance

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Reference no: EM133154108

The Open Handset Alliance was established in 2007 as an alliance between 47 firms, with the goal of developing open standards for mobile communication devices. The participants consist of mobile phone service providers, software companies, chip manufacturers and handset manufacturers that are located all over the world. The first fruits of the alliance, an open source operating system for mobile devices called Android, were released in November 2007. The first phone running Android was released by T-Mobile, a subsidiary of the Germany-based Deutsche Telekom, was released in August 2008. An additional 18 handsets from different manufacturers are expected to be released by the end of 2009. Watch the video about the Google Open Handset Alliance located in the Week 5 Videos area.

-Keeping in mind the resource-based view of global business, what are the potential benefits and hazards of the Open Handset Alliance?

-What will help prevent opportunism among the large number of partners that operate in the same industry?

-What is an effective way in which to manage relational capabilities in an alliance that spans so many countries and cultures?

Reference no: EM133154108

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