Posting information on social media for advertising

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Reference no: EM133672573

Questions

I. What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.

II. How can an organization use all four social media zones safely and appropriately? Provide examples.

III. Based on the following case Context: Senn, A. (2016, September 15). Nike: A case study for what omnichannel retail should look like, write an analysis case paper by:

1. Outlining the integrated marketing communication and brand strategy of Nike. What marketing channels does Nike use? Which part of Nike's marketing strategy includes its direct-to-customer decision?

2. Researching further to discuss the factors that led the company to change, diversify and integrate its marketing distribution channels. Identify the main conflicts in the omnichannel marketing strategy of the company. Explain how the company managed these conflicts.

3. Nike's high-performing marketing strategy is rooted in its commitment to Corporate Social Responsibility. The company knows that the customers are gradually becoming more environmentally conscious which has made sustainability incredibly important for brand marketing. Considering this argument:

a. Discuss how Nike's research and development operations have focused on integrating their sustainability efforts with marketing. Support your response with at least one recent sustainability-based marketing campaign by Nike that has given the company a competitive edge over its competitors.

b. Explain Nike's supply chain transformation that reflects its increasingly digital D2C strategy.

Reference no: EM133672573

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