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Possible innovation strategies to market the innovation

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Reference no: EM133186222

You are the CEO of a small company BTY with a staff of 15 people working in a lab. You invented a new battery pack for electric vehicles that extends the range of a normal car to 1000 km. It is 70% cheaper than the current products. You know that huge multinational companies work on this problem with hundreds of researchers. You want to elaborate a new innovation strategy for the company.

a) Argue for or against using the possible innovation strategies to market the innovation!

b) Which generic strategy would you pursue and why?

Reference no: EM133186222

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