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Scenario:
With 270,000 employees in 22 countries, Aramark wanted to better motivate its employees who clean airplanes for Delta and Southwest Airlines. Turnover of the low-paid, largely immigrant staff was high while morale was low. Wallets and other valuables left on planes disappeared. After 5 years of efforts to increase motivation, revenue rose from $5 million to $14 million.
Describe 'need hierarchy theory' and what it recommends about improving motivation in organisations. Based on the above scenario, if you were the manager of Aramark, what would you do to motivate them? Explain some possible barriers to the effectiveness of your motivation ideas. What could you do to overcome them?
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