Positively or negatively to purchase environment

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1. Discuss the role function of a family financial officer. What might a marketing firm do to discover who the FFO is in a family? What strategies might be used to reach this person? Why is the role of the FFO changing over time?

2. Discuss the two dimensions that determine whether we will react positively or negatively to a purchase environment? Could these apply to the online purchase environment as well? Explain.

3. What are LOHAS? What would LOHAS think about green marketing and why? What would they think about greenwashing? Discuss one company you associate with green marketing and then discuss one you are skeptical of due to greenwashing.

Reference no: EM132302328

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