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The Zilwaukee Bridge spans the Saginaw River in Zilwaukee, Michigan. Construction began in 1979 with an expected completion date three years later; however the bridge would not be available for traffic for nine years. The initial budget of $79 million was exceeded by $48 million. In 1982, with the bridge two-thirds complete, a segment was not properly counterbalanced causing the bridge to sink and crack. It finally opened in 1988. Public relations became a key tool for maintaining a positive relationship with disgruntled residents and commuters. This area of PR is referred to as:
A. Community Involvement
B. Reputation Management
C. Public Affairs
D. Investor Relations
E. Crisis Management
Explain the difference between marketing research and a DSS. Explain how firms implement positioning strategies and the role of product differentiation. Why is this important to a company
1q. does the equal pay act go far enough in prohibiting pay discrimination? if not should courts rethink their
Task in 2000 words address the following essay topic: The buyer decision process and The total product concept are two of the marketing mega-concepts from the theory section of this unit; select one of these two mega-concepts and explain it
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