Positive or negative influence on the success of the company

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Reference no: EM132108261

Business people and advertisers recognize that the name of a company can have a positive or negative influence on the success of the company. For example, the brand name “Spanx” was chosen by the company owner/ inventor of a line of lycra foundation undergarments for women (and now men also). What is your opinion of this name? Choose some company that you believe has a “success-inducing” name, and discuss why that is so.

Reference no: EM132108261

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