Reference no: EM131037255
The Internet version of word-of-mouth marketing is known as viral marketing. Viral marketing takes on characteristics of an "addictive, self-propagating advertainment that lives and breathes on Web sites, blogs, cell phones, message boards, and real-world stunts" (Fast Company: Down the Rabbit Hole (Links to an external site.)). The use of online consumer personas (Links to an external site.)can provide a metric for the various marketing channels effectiveness. Be sure to view the Audience Growth Survey Report toward the bottom of the page (requires personal information such as name, email, phone number, etc. in order to download the report).
In this activity you will view some examples (below) of positive and negative viral marketing campaigns that extended the (product/service) message through music videos, cell phone recordings, and an interview.
Examples:
- FedEx Employee Throwing Items in Truck (Links to an external site.)(1:10)
- FedEx Responds to Viral Video of Driver Throwing Packages (Links to an external site.)(0:32)
- Pharrell Williams - Happy (Official Music Video) (Links to an external site.)(4:06)
- Psy Super Bowl Pistachios Gangham Style Ad (Links to an external site.)(1:00)
- Italian TV Music Impersonator Show (Links to an external site.) (3:03)
- President Tries Awkward Comedy to Pitch Obamacare (Links to an external site.)(1:54)
After reviewing each of the video links, provide a reflective analysis post that evaluates the positive or negative effectiveness that these videos have had in marketing. Provide your example of another viral marketing message that has impacted a business positively and/or negatively. If possible, try to expand beyond the US market to demonstrate the impact of viral marketing across the globe, similar to the example of South Korean music artist known as PSY, who's original post, Gangnam Style, reached over 1 billion views on YouTube.
|
Conduct an analysis for pluto-m
: Is the project well referenced? Is the citation system consistent? Do all sources cited in it appear in the bibliography? Does the bibliography contain all necessary details? Penalties will be imposed on plagiarists.
|
|
Discuss the concept of resilience
: Discuss the concept of resilience, including factors that contribute to resilience for health care consumers and health professionl
|
|
Results of posting a question
: For this activity, you will discuss the results of posting a question to your LinkedIn (Links to an external site.)network or other social media platform of your choice. Your question should be related to customer value in the marketing domain an..
|
|
How the company you have selected forecasts its sales
: A critical appraisal of how its sales force/ sales resource is organised, and how it engages with its key customers and A critical appraisal of how the company you have selected forecasts its sales
|
|
Positive and negative viral marketing campaigns
: In this activity you will view some examples (below) of positive and negative viral marketing campaigns that extended the (product/service) message through music videos, cell phone recordings, and an interview.
|
|
Prepare a research presentation about company coca-cola
: Prepare a presentation about company Coca-Cola. Students will research, analyze, and critique a company's recent advertising campaign and present a report on the findings to the class.
|
|
The transition at b is small and smooth
: The transition at B is small and smooth. Assume that the net retarding force is constant throughout the run and find this force.
|
|
Fundamentals of effective communication in the workplace
: Effective communication skills are essential in the workplace. Some businesses invest in training their employees on how to effectively communicate, because effective communication skills go beyond conversations. Employees must know how to express..
|
|
Input resistance of the subsequent stage is equal to rid
: The differential amplifier in Fig. 9.36(a) is operated with I = 500 μA, with devices for which VA =10 V and β =100. What differential input resistance, output resistance, short-circuit transconductance, and open-circuit voltage gain would you expe..
|