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Positioning the product

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Reference no: EM133152749

After reading Chapter 4 on "Positioning the Product" and reading the Travel Weekly article on "Getting far away from it all at remote Casa Chable", one to two page paper on how this new resort area in Mexico and this new luxury resort, Casa Chable aligns with what was discussed this week, including:

  • Positioning relative to a target market
  • Positioning by product benefits
  • Positioning by price and quality
  • Positioning relative to a product classs
  • Positioning relative to the competition

https://docs.google.com/presentation/d/16NPDn_6GsJZjT3mXjfBeacJ2eorwpZpa/edit?usp=sharing&ouid=105362560604612204626&rtpof=true&sd=true

Reference no: EM133152749

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