Positioning strategy, Trout and Ries suggest six questions

Positioning strategy

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Reference no: EM1310547

Trout and Ries suggest six questions that will help you to develop the positioning strategy of a company. With these six questions as a guide, walk through an example of McDonald's and their attempt to create a healthy food choice (ie, children with apples instead of fries, fresh salads, etc.). Be sure to weigh in on obstacles the chain will have to overcome of they want to hold that position.

Reference no: EM1310547

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