Positioning is marketing management aid that refers

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1. Which of the following can a firm do to be more sustainable?

A. Produce light bulbs with raw materials that consume more energy

B. Fly the national sales force to a meeting instead of using teleconferencing technology

C. Manufacture textiles using chrome and ammonium solutions

D. Use ink-free recycled paperboard for making boxes

E. Replace electric delivery vehicles with gas-powered ones

2. Positioning" is a marketing management aid that refers to:

A. how a firm approaches customer relationship management. B. a firm's ability to distribute products through intermediaries who are in the right position to reach target customers. C. how customers think about proposed and/or present brands in a market. D. a product's ability to provide both immediate satisfaction and social responsibility. E. all of these alternatives are true.

Reference no: EM131808281

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