Positioning and performance dimensions include

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Reference no: EM131646957

1. Consumers select alternatives based on:

A none of the given answers.

B the type of problem recognition that occurs.

C the amount of information search required.

D the relative performance on the appropriate evaluative criteria.

2. All of the brands that a consumer would consider for the solution of a particular problem are known as the:

A inert set.

B decision set.

C inept set.

D evoked set.

3. Positioning:

A is the way a product compares to its competitors, as perceived by consumers.

B is generally limited to observable behaviour.

C can be based only on real product advantages.

D is the same as repositioning.

4. Performance dimensions include:

A symbolic performance.

B instrumental performance and symbolic performance.

C classical performance.

D instrumental performance.

5. Which of the following is not a direct method for determining which evaluative criteria are being used?

A All of the given answers are direct methods.

B interviews

C focus groups

D projective techniques

Reference no: EM131646957

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