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Position new product in customers mindset

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Assume the board of directors of Fair N Care is planning to launch a new fairness cream for men in the Sri Lankan market. They have appointed you to research the new opportunities opened for the new fairness cream in the Sri Lankan market. The executive board has requested a detailed presentation from you, including the following areas related to the Sri Lankan market;

Propose two positioning bases that you could propose to the company to position the new product in customers' mindset by drawing the positioning map.

Reference no: EM133247488

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