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Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation. Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing. Address the following in your role as marketing manager: Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented. Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people. Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market's interest. Explain how differentiation will help position the charitable organization within its defined market.
A tax sheltered firm (0% corporate tax rate) operating from the Six Nations Reserve is considering investing in a newly identified market opportunity.
Determine the autocorrelation function of the process X(t), and sketch it.- Determine the power spectral density of the process X(t), and sketch it.
Identify how the logistics function contributes to the supply chain management process established in the SCOR and GSFC models.
Personal and Social Responsibility - How can your work ethic, integrity, and reasoning benefit the greater community?
What gaps or disconnects exist with the “as-is” process? What methods or techniques would you use to design the “to-be” process?
use exponential smoothing with a smoothing constant of 0.3 to forecast the registrations at the seminar given in problem 4.10 to begin the procedure, assume that the forecast for year 1 was 5.000 people signing up. what is the MAD?
Write a paragraph topic proposal on War in the Middle East. What makes the topic significant? What makes the topic problematic?
Describe your risk profile—risk seeking, risk neutral, or risk averse. What are the pitfalls of your risk attitude? How can knowing your manager’s desirability curve come in handy during the decision-making process?
Imagine you are the head of Corporate Communication in an organization that has yet to embrace social media.
What are the key process input variables (KPIV) and key output variables (KPOV)? How do they relate to possible customer CTQs?
Personal branding is a new marketing phenomenon related to the marketing effort that a person adopts in order to promote oneself in the market.
Identify the contribution that was made by the researcher to the performance of organizations (for-profit or not-for-profit). Define the (usually less efficient) way that organizations were organized or conducting activities before the researcher's..
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