Portfolio analysis in marketing management

Assignment Help Marketing Management

Reference no: EM13940891

A minimum of two postings of between 200 and 300 words each are required in response to each forum discussion question.

Access the forum discussion questions using the relevant links on the subject's Portal page. You are required to post at least one direct response to each of the forum discussion questions and one response to other people's postings. In order to stimulate discussion, lecturers may make postings from time-to-time and these can be responded to also.

Discussion Question Forum

1. Is the Societal Marketing Philosophy concept just a passing phase? Refer to the prescribed text pp28-32 to get you started with some basic knowledge about the Societal Marketing Philosophy concept.

2. What's the use of portfolio analysis in marketing management? Refer to the prescribed text pp65-69 to get you started with some basic
knowledge about portfolio analysis.

3. Is critical self-reflection useful to marketing management? Refer to the relevant readings posted on the subject's portal page to get you started with some basic knowledge about critical self-reflection.

Reference no: EM13940891

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