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Porter genertic strategies

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Reference no: EM133166042

Case: JetBlue Airways

Topic: Porter's Genertic Strategies

  1. Briefly define Michael Porter's three generic strategies along the two major dimensions outline by Porter. How do the three different strategies achieve competitive advantage?
  2. Employ Porter's generic strategies to describe the competitive strategy at JetBlue, both before the purchase of the E190 aircrafts and afterwards. In what major ways did the competitive strategy change, and how do you charactertize the strategy at the end of the case?

Reference no: EM133166042

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