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Porter generic strategies framework

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Reference no: EM131107765

Using a New Zealand examples, highlight four businesses to explain the four areas of Porter's generic strategies framework.

Differentiation - where the organization's resources and attention are directed towards distinguishing its products from those of the competition

Cost leadership - where the organization's resources and attention are directed towards minimizing costs to operate more efficiently than the competition

Focused differentiation - where the organization concentrates on one special market segment and tries to offer customers in that segment a unique product

Focused cost leadership - where the organization concentrates on one special market segment and tries in that segment to be the provider with lowest costs

Reference no: EM131107765

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