Reference no: EM133049510
You opened a sports brand in Canada 3 years ago and this week you need to set a strategy. Your products are tennis racket, skateboard and hockey stick.
Porter's Generic Strategies
Information about competitors can be hard to find, but yearly reports and press releases can give some insight. The competition could become clearer with the use of Porter's generic strategies.
1)Cost leadership
The cost leader has lower unit costs and can offer lower prices than competitors.
2)Differentiation
The company develops products or services which offer unique attributes valued by customers for a premium price and are perceived to be better than that of competitors.
3)Focus
The company focuses on a narrow segment either through differentiation or cost leadership.
4) 'Stuck in the middle'
Companies that attempt to follow more than one of the generic strategies.
Justify your decision below:
Please elaborate on your choice.
Which one would you choose for your company? Justify your decision below:
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Porter generic strategies
: You opened a sports brand in Canada 3 years ago and this week you need to set a strategy. Your products are tennis racket, skateboard and hockey stick.
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