Porter five forces model and the rbv model

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Analyze the Amazon Proteus Robot and the Waymo Self-driving car based on both: Porter's Five Forces Model and the RBV Model.

Also consider the five attributes (i.e., switching costs, access to capital, proprietary technology, technical IT skills, and managerial IT skills) of IT resources. Discuss which attribute(s) may generate a competitive advantage for the company in relation to the new technology.

Reference no: EM133243150

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