Porter five forces analysis on beer industry

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Reference no: EM133340094

The Beer cases: Tsingtao Brewery ( Ivey Publishing)

Conduct a Porter's Five Forces analysis on the beer industry. Remember to evaluate all the relevant criteria for each of the five forces and provide a low, medium, or high rating for each factor.

Conduct a PESTEL analysis.

If you were a consultant to Tsingtao, would you recommend further investment in the beer industry or should it expand into spirits? Use a pros and cons list to fully explain and justify your answer.

Reference no: EM133340094

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