Population segment is in terms of crafting marketing message

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Reference no: EM131121370

Just as important as the culture of a country and/or population segment is in terms of crafting a marketing message is the economic development of a country.

1. How does the economic development of a country influence consumer behavior?

2. How would Ford sell a SUV differently in the United States versus Kenya?

3. If a country is “third world,” what products are most likely to be successful?

4. If a country is “third world,” what products are least likely to be successful?

Reference no: EM131121370

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