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Popular form of direct response advertising

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Reference no: EM133167661

1) Direct response communications will continue to grow for several reasons. Discuss the reasons for this growth.

2) If you were a marketer about to launch a brand new brand of shampoo, explain how you could use the various forms of direct response communications.

3) Direct mail is still the most popular form of direct response advertising. Explain the benefits of direct mail.

4) What opportunities are available with direct response print media versus direct mail?

Reference no: EM133167661

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