Political and economic changes affecting global marketing

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1. What are the four forms of law and what are the heritages linked to these forms of law?

2. Will leaving the country make an American businessman immune to U.S. laws? Provide an example from current events to support your answer.

3. International marketers often need to collect certain types of information not normallycollected by domestic marketing researchers. Unisys Corporation gives some guidanceabout the kind of information that organizations need to collect in the internationalenvironment. List and briefly discuss each of the five types of information suggested bythe Unisys Corporation model.

4. With references to international marketing research, discuss the various problemsrelated tothe availability and use of secondary data.

5. What are the various advantages and disadvantages of the decentralization of theinternational marketing research function?

6. Describe the political and economic changes affecting global marketing. Provide an example from current events to support your answer.

7. List and briefly describe the various factors that promote the economic growth ofnewly industrialized countries (NICs)?

8. In the context of the North American Free Trade Agreement (NAFTA), explain the term "rules of origin."

9. Successful economic union requires favorable economic, political, cultural, andgeographic factors. Briefly describe these four factors.

10. What are BOPMs? According to C. K. Prahalad, why have they been ignored byinternational marketers?

Reference no: EM133138753

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