Points-of-difference and points-of-parity

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Reference no: EM131813243

1. Points-of-difference and points-of-parity are key concepts of brand development and are driven by two differing strategies—inclusion and differentiation.

2. The fundamental goal of corporations is to maximize shareholder value. What do you think of the statement “Firms should do everything to maximize shareholder value”?

Reference no: EM131813243

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