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Welcome to a podcast about rediscovering products you might have forgotten about. The consumer brand I'm going to focus on in my podcast is Johnson & Johnson, particularly their baby line. The target market for this brand is both new parents and veteran parents that trust the brand, additionally it's the most commonly used brand in hospitals according to the Johnson & Johnson website. I wanted to feature this brand because I think they have a really strong history, both from a company financial perspective but also as a top consumer brand that people trust.

I am not a parent just yet, but I recently rediscovered Johnson's baby products as an adult because I had lasik eye surgery, and when you have vision correction surgery you have to be SUPER careful about rubbing your eyes, more specifically, not rubbing them! As an avid eye makeup wearer, I struggled with getting makeup off and still be gentle on my eyes, that's when I found that Johnson's baby oil is a super gentle formula that also is an amazing eye makeup remover. I didn't need to scrub my eyes and if anything got in them it was gentle!

Next time we will look at a different consumer product that has uses in ways you wouldn't think of!