Plot the corporation and its competitors as circles on map

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Reference no: EM131300836

Prepare a power point report on Apple corporation as The attached strategic audit guideline.

Appendix A - Construction of a Strategic Group Map

Step 1 - Identify two competitive characteristics that differentiate firms in the industry from one another.

Examples of Differentiating Competitive Characteristics

• Price/quality range
• Geographic coverage
• Degree of vertical integration
• Product line breadth
• Use of same distribution channels
• Degree of service offered

(!) Important: You will plot the corporation and its competitors as circles on the map. The size of these circles will be determined by share of total industry sales revenue. Neither of the axes, therefore, can be sales revenue or associated factors such as market share, net income, etc.

Step 2 - For each of the two competitive characteristics, score the corporation and all of its significant competitors.

Step 3 - Use the paired scores to plot a center point for each company.

Step 4 - Draw a circle around each center point proportional to each firm's respective share of industry sales revenue.

1454_Product Line Breadth.jpg

Appendix B - Construction of a Boston Consulting Group Matrix

Construct a matrix as illustrated on this page, noting the following:

• Each significant business unit (or business line) of the corporation will be plotted on this matrix. The size of each circle represents the relative dollar volume associated with each business unit.

• The horizontal axis represents the relative market share of each business unit.
o The center of the horizontal axis represents 70% market share relative to the industry leader.
o Note also that the horizontal axis is reversed with respect to its normal orientation (i.e., high is to the left and low is to the right).

• The vertical axis represents the industry growth rate. Positioning against this axis is a judgment call. A general rule is that the center of this axis represents average industry growth.

2154_Relative Market Share Position.jpg

Appendix C - SWOT Grid

Construct a grid as illustrated on this page. Plot the firm on the grid, using strengths vs. weaknesses and opportunities vs. threats as a guide:

• If strengths outweigh weaknesses and opportunities outweigh threats, then the firm will plot in the offensive quadrant. Firm should be following offensive strategies.

• If strengths outweigh weaknesses and threats outweigh opportunities, then the firm will plot in the diversification quadrant. Firm should be diversifying in its strategy.

• If weaknesses outweigh strengths and opportunities outweigh threats, then the firm will plot in the turnaround quadrant. Firm should be trying to turn itself around.

• If weaknesses outweigh strengths and threats outweigh opportunities, then the firm will plot in the defensive quadrant. Firm should be following defensive strategies.

1121_Defensive Strategies.jpg

Given is the STRATEGIC AUDIT GUIDE.

Attachment:- STRATEGIC-AUDIT-GUIDE-.rar

Reference no: EM131300836

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