Reference no: EM13738929
Use Ibibo Company as an example for a business plan (1500-2000) words for a new business plan in Kuwait.
Ibibo Group: Dealing in the currency of trust
Asish Kashyap was confident that the ecosystem in the e-commerce space was well on its way to achieving critical mass in India. Based on his confidence, he set up Ibibo - a company whose core business model is to ensure trusted transactions on th internet for both buyers and sellers
Objective: The objective of this assignment is to require students to apply the models, techniques and processes studied in this subject to a business plan for innovation in Kuwait.
Tasks: Each group is required to complete a business plan report of up to 1500 words
1. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:
• The company's present value proposition
• Plot the company's value proposition on a value curve
2. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:
• A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)
• Plot the new value proposition on a value curve
• An explanation of how this innovation would enhance the ‘day in the life of the customer'
• An overview of how this innovation could be delivered profitably.
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