Planning to begin producing line of mid-priced cars

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You work for a luxury automaker that is planning to begin producing a line of mid-priced cars. As the company begins this trading-down plan, what branding strategy would you recommend? What are the trade-offs to consider with this strategy? In an essay of at least two pages, answer these questions and discuss both traditional and alternative branding strategies relevant to your needs. Explain in depth.

Reference no: EM132081834

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