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Planning technique to improve bookstore

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Reference no: EM131519016

Who is right, Curt or Rich? If you were hired as a planning consultant to them, what would you suggest as the best way to utilize benchmarking as a planning technique to improve their bookstore? And, how would you use the planning process to help Curt and Rich come to a point of agreement on the best way to forward their bookstore?

Reference no: EM131519016

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