Reference no: EM131801702
Audience analysis is the first of three steps in the AIM planning process. In this step, you consider the needs, priorities, and values of your audience. See how this audience-centered approach is used by a company when planning business messages in the Planning Business Messages: Orange Photography video.
In this assignment, you will use the AIM planning process to develop a business memo to your own organization to justify the adoption of one of the following programs:
A copay exercise facility
A daycare facility for employee’s children
Free employee parking
A company-wide picnic
Job sharing opportunities
Employee volunteer activities during work hours.
Working at home once a week
Develop a one-page business memo that demonstrates clear, insightful critical thinking in the application of the AIM method of communication.