Reference no: EM133216548

QUESTION 1

Today's organisations face greater challenges for survival and improvement compared to a decade ago. There is an urgent need for effective corporate communication in every organisation regardless of whether it is a corporation, manufacturer, educational institution, non-governmental organisation, construction company or government agency. This is because if the organisation needs to manage its stakeholder demands, it must develop a mechanism to build strategic relationships with its various stakeholders.

Discuss in detail FIVE out of eight key functions of corporate communication by giving real examples. 

During the Covid-19 pandemic, do you think corporate organisations in Malaysia can survive and maintain its positive compatitive advantage in a highly competitive business environment? Give reasons for your answer with relevant examples.

QUESTION 2

Corporate identity is essential for any organisation because ut is to do with differentation. For example, identity has an advantage of sustainable differentation and also can bring an exceptional financial result to the company via the excellent brand.

Discuss THREE benefits of managing corporate identity. Then, choose ONE of the following airline brands company in the Gulf Countries (GCC), and discuss in detail its corporate identit :

Emirates Airlines

Qatar Airways

Etihad Airways

What strategies are possible for enhancing the corporate identity of the airline brand that you have chosen above? Explain your answer. 

QUESTION 3

The corporate communication practitioners use research to carefully plan, execute, and evaluate all corporate communication campaigns.

Discuss why research and evaluation should be an integral part of the planning process for communication programmes.

Choose FIVE local or international corporate sommunication campaigns and analyse the effectiveness of the campaigns.