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Planning process for assignment

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Devise a campaign for idealist.orgWhich advertising objective did you choose and why? (job board) using one of the seven advertising objectives discussed in the chapter (increase awareness, change consumers' beliefs, influence purchase intent, stimulate trial use, create repeat purchasers, cause brand switching, increase sales).

What messages and themes did you use to achieve your objective?

How did the advertising objective guide the planning process for this assignment?

Reference no: EM132863736

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