Planning phase of the strategic marketing process

Reference no: EM13307184

Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process?

corporate return on investment

market share for the product

revenues associated with each point of market share

projection of future sales, expenses, and profits

possible cannibalization effects on other products in the line

Reference no: EM13307184

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