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Planning market offerings

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Reference no: EM132573372

Planning Market Offerings

In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product (p. 139).

You will select a firm within an industry and research (Internet and other formats) a firm's products and outline its five product levels. In addition, you should analyze the firm's perception of the customer's value hierarchy and total consumption system.

Reference no: EM132573372

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