Planning its annual campaign to raise money

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Reference no: EM131630965

The AB charity is planning its annual campaign to raise money. This year, three alternative methods are being considered: (i) street collections, (ii) a television advertising campaign and (iii)a direct-mail appeal. After using simulation to assess the risk associated with the alternatives the charity's managers have opted for a direct-mail appeal.

Reference no: EM131630965

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